If you live in Berlin and have been seeing photos of a naked Sean Penn or Paris Jackson posing with giant fish around, you should probably know there is more of a reason to the images than just to make you go, "Huh?"
Although making you pay attention is part of the strategy, too. Jackson, McGovern and other celebrities posed with the fish as part of a campaign to spread awareness and ultimately prevent overfishing.
The photos are paired with a hashtag (#EndOverfishing) and make up a campaign called "Fishlove."
Fishlove was created by MOSHIMO Brighton, a restaurant in England that worked with an organization that hopes to convince European governments to work to end overfishing by 2020.
Forbes, the photos were shot by Alan Gelati and Olaf Blecker. Both photographers are not strangers to high-profile work, having photographed covers of famous magazines like TIME and Harper's Bazaar.
While overfishing may not seem like a dire issue compared to many other ecological and environmental dangers, the statistics of fishing exploitation are alarming.
According to Seafarms, the United Nations reported that 17 percent of fish worldwide are currently overexploited. Fifty-two percent are fully exploited. Seven percent are depleted.
And when it comes to large predatory fish, almost all of those populations are gone, a result of the fish at the top of the food chain being targeted.
So how does overfishing affect the environment and food chain as a whole? As one article in Marine Science today states, it "wreaks havoc" — and not just on sea life, but eventually on human life, too.
When populations of fish are completely depleted by intense commercial fishing, the communities of people who rely on fishing to sustain them are gravely affected as well.
.@ParisJackson, @Leila_George and other celebrities getting naked to help save the fish: http://on.forbes.com/6013DAc0H #endoverfishingpic.twitter.com/Nxnqifw8Qv
The chain effect of overfishing is one that is incredibly swift, and if fishing practices remain as they are, it will only get worse. This means the Fish Love 2020 #EndOverfishing campaign is more important than ever.